“Fifty Shades of Gray “” was an unexpected hit by Netflix.
The erotic drama “365 Days”, also known as “Polish” Fifty Shades of Gray, “became the most watched film on Netflix in a few days. The picture appeared in the catalog of the stream service on June 7 and quickly reached first place in the top. This level of popularity was achieved primarily due to frank sex scenes, which became the basis for the new challenge in TikTok.
The Barbara Bialowas film is based on the novel of the same name by Blanca Lipinski. The plot focuses on Massimo Toricelli, a member of the Sicilian mafia family, who, after the murder of his father, is forced to assume his duties. Once he sees a woman on the street, Laura Belle, and becomes obsessed with her. She is successful in the profession, but in her personal life she lacks passion. Laura makes the last attempt to maintain relations and, together with her partner and friends, flies to Sicily. There, Massimo stands in her way – the most dangerous man on the island, who abducts her and gives 365 days to fall in love with him. If this does not happen, he is ready to let her go.
“365 days” came out in Poland in February and became a hit of hire, collecting more than $ 9 million. The controversial theme of the film (abduction, Stockholm syndrome) and sex scenes attracted the attention of the public and gave rise to a comparison with Fifty Shades of Gray. Sex scenes also captured social networks and spawned a TikTok challenge, the participants of which watch and react to frank episodes from the film. TikTok has published over 14 million 365-day videos to date.
The popularity in TikTok helped the film break out in first place thanks to a peculiar system of counting views. In the case of Netflix, the view is taken into account if at least two minutes have passed since the launch. In this case, the user’s choice is already considered conscious. It does not matter if the user watched two minutes of the first episode of the series or an hour and a half movie.
Probably, having learned about the picture and erotic scenes from social networks, curious viewers started “365 days”, looked at a few moments and stopped watching. The system, however, counted this as a full view, and soon the tape broke into first place. Separately, it is worth noting that new projects often quickly rise to the top of the top, although the popularity of sex scenes in “365 days” will certainly allow the picture to maintain a high position longer.